Our Work
Recently, we’ve had the privilege of embarking on a series of exciting creative voyages, working on a series of exciting projects, and helping our partners achieve their goals through tailored campaigns, memorable events, and engaging content. By leveraging the essence of storytelling and innovative strategies, we strive to deliver meaningful and lasting results.
Under One Atap
Events powered by National Youth Council SG, in support of SG Youth Plan
A spin-off of Atap Assembly, UOA is a series of 4 youth-focused community events designed to learn from diverse communities through dialogue and collaboration.
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Our team developed the events end-to-end — from conceptualisation, partners and programme design to event management — creating inclusive spaces that genuinely engage the interests, voices, and ideas of young people.
Miles of Smiles
Partner: St Luke's ElderCare
The Miles of Smiles 60km Challenge is a fundraising campaign that rallied the community to move with purpose, combining participation with personal stories of SLEC’s elders to inspire empathy and action. The campaign mobilised 1,638 participants — including 235 individuals and 99 teams — who collectively clocked 133,364.53km and helped exceed the fundraising goal by 26%, raising a total of $631,542.34.
It's Not You
Partner: Eagles Meditation & Counselling Centre
First launched in 2024, “It’s Not You” is a multi-platform mental health campaign designed to normalise conversations and separate individuals from the symptoms they experience. We developed an integrated series of storytelling, tools, and community activations to challenge stigma and foster a culture of care – from social media collaborations with local artists to events that brought together individuals committed to empathy, openness, and collective support.
Hari Orang Pulau
An event organised for Orang Laut SG
Hari Orang Pulau was brought to life as a celebration of the community’s heritage and cultural preservation efforts. The full-day programme offered a platform for island descendants to reconnect with their roots while inviting the wider public to learn, share, and celebrate these rich traditions.
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From concept development to content production, our team worked closely with the community to craft storytelling, media outreach, and publicity strategies that amplified the event’s reach and impact. The event gathered around 5,000 attendees, from many walks of life.
Chope A Seat Campaign
Partner: St Luke's ElderCare
We created a digital campaign for St Luke's ElderCare to raise funds for the organisation's Dining Culture Programme, which supports a thematic dining experience for elders. This campaign's success enabled us to achieve more than the targeted fundraising goal and a second edition in 2023.
Atap Assembly x Rice Media
An initiative by The Black Sampan
In collaboration with Rice Media, we organised our inaugural Atap Assembly, a monthly event dedicated to local ground-ups to discuss lesser-known topics. Moderated by Yulianna Frederika, our panelists, PreetiPls, Naren Sankar, and Irsyad Dawood, navigated us through their personal experiences and the role of minorities in our society.
WWF Coral Restoration Project
Partner: WWF
In partnership with WWF's Coral Triangle team, we developed a four-part series titled "Restoration Heroes." The series highlights individuals living in remote coastal areas who are making a real impact on coral restoration by working alongside non-profit organisations, the local authorities, and the community.
Panggilan Anak Pulau
An event organised for Orang Laut SG
In support of Orang Laut SG, this event was organised to raise awareness about the community and their cultural preservation efforts.
From ideation to content production, the team assisted Orang Laut SG with the media outreach and publicity efforts for Panggilan Anak Pulau, a landmark event celebrating the community's unique traditions.
WWF Coral Restoration Project
Partner: WWF
In partnership with WWF's Coral Triangle team, we developed a four-part series titled "Restoration Heroes." The series highlights individuals living in remote coastal areas who are making a real impact on coral restoration by working alongside non-profit organisations, the local authorities, and the community.